Gazette Communications, which owns the Gazette; its Web site, Gazette Online; and local TV station KCRG, relocated all of its reporters, photographers, and other journalists from those three outlets to a new "content room" at the newspaper, where they dig up news and dish it out to each of the three outlets. No one entity has oversight of the journalists, and each unit must compete for their work.

The content room is located on one side of the second-floor Gazette newsroom, and also boasts several bureaus and a television studio location. But it is as independent as any outside unit. Neither the newspaper, Web site nor television station has oversight of the content room, according to Miller, a 22-year veteran of the newspaper. "Each product acts as a client of the content room," he says. "The content room has a lot of latitude because we try to set them up to have the expertise to know what is out there to pursue." The approach is so balanced that Miller says he cannot direct coverage, just recommend it: "It is still an experiment."