“Social media is the antithesis of advertising"
by smays.com
"Advertising is one-way communications aimed at large groups of consumers. Social media is two-way communications that requires listening as well as speaking."
"Social media is also about building relationships. Advertising is about driving people to a buying decision. In fact, I would propose that in most cases, advertising has nothing to do with a relationship. It’s all about persuading someone to take action, not discussing the decision-making process and becoming a trusted resource for the person choosing. As Chris Heuer says, good marketing today doesn’t try to sell the customer on something. It tries to help them buy it."
