smaysdotcom

Nov 19 / 10:03am

A face for radio: The Problem with Vid Cameras in a Radio Studio

by smays.com

...nothing is less compelling than the average wide shot of an air talent doing his or her thing, surrounded by a console, with a lame banner draped behind them. When broadcast news transitioned from radio to TV, one of the first things broadcasters figured out is that what it takes for people to watch is different from what it takes for them to listen.

When you put a camera in a studio you are officially in the TV business, whether you want to be or not.

via hear2.com

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Filed under // radio

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Oct 3 / 9:59am

"Looking at iPhone apps through the wrong end of the speakers"

by smays.com

Too many stations are viewing these apps as ways to further monetize their content rather than seeing them for what they are supposed to be: Solutions to consumer problems.

via hear2.com

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Filed under // iPhone radio

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Sep 28 / 5:12am

Do you go to your local TV/radio station website for local biz info?

by smays.com

“For those of you in the electronic media, you should be somewhat alarmed that (local) radio or television did not appear as a destination someone would go to get information on a local business despite the fact that most have web properties.”

— From BIA-Kelsey’s latest survey on small and medium businesses and their customers. I’ve been writing for the last few years on Lost Remote about this very problem for local broadcasters: by not directly influencing product decisions for small-and-medium businesses, TV stations are at a dangerous disadvantage in the race for new local ad dollars.

via lostremote.com

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Filed under // radio

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Sep 28 / 4:50am