smaysdotcom

Oct 31 / 12:18pm

Social Media Revolution (4:23)

by smays.com

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Filed under // Social Media

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Oct 31 / 12:16pm

"Impressions are fleeting things"

by Steve Mays

"Today the language of advertising is dominated by the notion of impressions: how many times an advertiser can get its brand in front of a potential customer’s eyeballs, whether on a billboard, a Web page or a NASCAR hood. But impressions are fleeting things, especially compared with the enduring relationships of followers. Successful businesses will have millions of Twitter followers (and will pay good money to attract them), and a whole new language of tweet-based customer interaction will evolve to keep those followers engaged: early access to new products or deals, live customer service, customer involvement in brainstorming for new products."

How Twitter Will Change the Way We Live, Steven Johnson, TiME

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Oct 31 / 12:15pm

“Social media is the antithesis of advertising"

by smays.com

"Advertising is one-way communications aimed at large groups of consumers. Social media is two-way communications that requires listening as well as speaking."

"Social media is also about building relationships. Advertising is about driving people to a buying decision. In fact, I would propose that in most cases, advertising has nothing to do with a relationship. It’s all about persuading someone to take action, not discussing the decision-making process and becoming a trusted resource for the person choosing. As Chris Heuer says, good marketing today doesn’t try to sell the customer on something. It tries to help them buy it."

Advertising Agencies And Social Media: A Culture Clash

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Oct 31 / 12:13pm